Well
before I have discussed about how to start a business without money.It was is
Are Some stories based on experience of Mr. M. Suyanto, Prof. Dr, M.M. as
chairman of the foundation STIMIK AMIKOM Yogyakarta. he began to build the
college AMIKOM without the cost saving. He started from the lowest level up to
the highest peak. AMIKOM first college so small until now that is so
magnificent.
Well
without further ado just to the topic of discussion. If you start a business to
run smoothly (mediocre) This was the tips of my business is how you blow up the
field.
Immediately,
the boss let us toward the crime scene;
1.CREATE A VISION AND MISSION
The vision and mission of this business was not affecting the value, the will of the strategy, goals and objectives are great. but the vision and mission is to provide direction and determine the criteria for measuring progress in a company.
The vision and mission of this business was not affecting the value, the will of the strategy, goals and objectives are great. but the vision and mission is to provide direction and determine the criteria for measuring progress in a company.
2. SCOPE OF MARKETING
It is important for someone creating marketing coverage there as well competent company in the community, consumer, industrial, and all produk.karna with creating marketing coverage you know marketing objectives that should be achieved to explode your business.
3. CREATE MARKET WITHOUT LIMITS
To create this should examine alternative industry can also be done by looking across strategic groups in the industry (group of companies competing in the same way) .To create this hali must pass through a strategic group to understand what factors determine consumer decisions Usually consumers consider in performance and price.
It is important for someone creating marketing coverage there as well competent company in the community, consumer, industrial, and all produk.karna with creating marketing coverage you know marketing objectives that should be achieved to explode your business.
3. CREATE MARKET WITHOUT LIMITS
To create this should examine alternative industry can also be done by looking across strategic groups in the industry (group of companies competing in the same way) .To create this hali must pass through a strategic group to understand what factors determine consumer decisions Usually consumers consider in performance and price.
4. CREATING
EMOTIONAL ATTRACTION AND RATIONAL
In competing in the business world there are two appeal to create consumer interest is emotional and rational appeal. appeal of opposition to each other in terms of creating a separate connection.
Rational appeal focuses on the practice, function or needs of consumers optimally with a product, which put pressure on the benefit or reason to have or use a brand. The contents of the message emphasis on facts and logical persuasion. Rational appeal tend informative and advertisers using Rational Visit the ads usually try to convince consumers that the product has specific benefits that satisfy consumers. as an example campus STMIK AMIKOM yogyakarta create brochures advertising by using rational appeal. brochures and vision mission AMIKOM STMIK you can see (here)
whereas emotional appeal is the appeal of advertising that involves feelings. Ad targeting emotional goals ever exemplified by Kawasaki. Kawasaki in America, for example, never successfully develop symbolism for his motorcycle products with ads depicting a lonely wanderer being a sharp turn at the bend in the arid and deserted streets with his knees almost touching the ground. This ad successfully exude a sense of freedom, speed, danger, and contact with nature - in short, the performance of emotion not the product itself.
In competing in the business world there are two appeal to create consumer interest is emotional and rational appeal. appeal of opposition to each other in terms of creating a separate connection.
Rational appeal focuses on the practice, function or needs of consumers optimally with a product, which put pressure on the benefit or reason to have or use a brand. The contents of the message emphasis on facts and logical persuasion. Rational appeal tend informative and advertisers using Rational Visit the ads usually try to convince consumers that the product has specific benefits that satisfy consumers. as an example campus STMIK AMIKOM yogyakarta create brochures advertising by using rational appeal. brochures and vision mission AMIKOM STMIK you can see (here)
whereas emotional appeal is the appeal of advertising that involves feelings. Ad targeting emotional goals ever exemplified by Kawasaki. Kawasaki in America, for example, never successfully develop symbolism for his motorcycle products with ads depicting a lonely wanderer being a sharp turn at the bend in the arid and deserted streets with his knees almost touching the ground. This ad successfully exude a sense of freedom, speed, danger, and contact with nature - in short, the performance of emotion not the product itself.
5. INTERNAL AND EXTERNAL an environmental ANALILIS.Be a consumer in this case to analyze an environmental understand around. It is important for a business to analyze the internal environment, the results of the analysis of the internal environment can yield strengths and weaknesses of the company. corporate excellence include excellence in marketing, human resources, finance, operations excellence and organizational excellence in manajemen.bagaimana someone understand the conditions he was facing and what is desired by the condition. will give rise to new ideas to attract customers, what consumers want.
6. MAKE THE CONCEPT OF MARKETING
It is important for a pembisinis making concept in marketing that consumers are interested in the products produced. create a marketing concept is attractive as possible in order to get a strong response from the public. whether in the form of a slogan or the other.
As an example of private colleges are soaring, STMIK AMIKOM yogyakarta that make the slogan "The Class People tie". The ads shown in the following figure.
Those are some of my tips may be useful for you all if you want to know more details you can visit the profile of Mr. M. Suyanto, Prof. Dr, M.M. (Here) or his web (here) because part of this article I took from one of his essays.
To find out more about his profile you can visit the web STMIK AMIKOM in www.amikom.ac.id.
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